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Birchtree
Developer and creator.
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Birchtree
Welcome to Birchtree

Welcome to Birchtree

I'm Matt Birchler, a designer, product manager, YouTuber, and developer who's been writing about tech since 2010.

My Apps

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Quick Reads A beautiful read-later service for articles that matter. Web iOS Extensions Web Quick Reviews MacStories Best New App of 2025 Review the things you love and share them to social media. iPhone iPad Mac App Store nonogame Three fresh nonogram puzzles every day, in your browser. Web iPhone Web Birchfeed Rock solid RSS syncing for the reader app you already use. Web Any RSS reader Web Chapterize Professional podcast chapters, made while you listen. iPhone iPad Mac App Store Quick Subtitles Fast, private, on-device transcription to text or SRT. iPhone iPad Mac App Store Quick Notes Voice to text with Apple's on-device language models. iPhone iPad App Store Yearly Run Goals Yearly distance goals for running, cycling, and more. iPhone App Store Weave Typefully on iOS: threads, scheduling, publish everywhere. iPhone Web Best-o-Masto Catch up without getting sucked in. Mastodon, efficiently. iPhone App Store

Blog

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Apple

We must dream bigger

Very often, we in the Apple community expect the bare minimum from Apple. We doubt they'll ever make new product lines, we assume any software feature they lack is actually a choice to omit it, and we predict when they do enter a new market, they'll phone it in. The iPhone
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The iPhone Air seems extremely niche in general, but my users love it

The iPhone Air seems extremely niche in general, but my users love it
David Smith shared some numbers on how many people are using WidgetSmith, his insanely popular, and therefore pretty representative of

Quick Reads, quicker than ever

I'm always looking for little ways to make Quick Reads better. Sometimes that means big feature updates. Other times it means subtle quality of life improvements. Today I released one of those small quality of life improvements. A lot of users will keep Quick Reads open in a browser tab all day long.

The most interesting things in the iPhone Duo (and more)

Today I do the impossible and get through my biggest thoughts about Apple's announcements from yesterday in less than 10 minutes. Here's what I found most interesting about the new iPhone Duo, iPhone 18 Pro, Apple Watches, and AirPods 5.
Apple

The iPhone Duo shows Apple at its best

I have a lot more to go through in collecting my thoughts on Apple's new products announced today, but I wanted to dedicate one quick post to the fact that I think the new iPhone Duo is Apple leaning in to what makes them special and what makes people like me really love
Links

Drawably is a hand-drawn UI library

Drawably is a hand-drawn UI library
It's not particularly useful for me, but I really dig this little UI library.
Apple

What's next for the iPhone Air?

The iPhone Air is a really interesting device, isn't it? It's the first time I can think of where you paid more to get less in an iPhone. The iPhone Air costs a not-insignificant $200 (or 25%) more than the iPhone 17, and in order to achieve its incredibly thin