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Birchtree
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Birchtree
Welcome to Birchtree

Welcome to Birchtree

I'm Matt Birchler, a designer, product manager, YouTuber, and developer who's been writing about tech since 2010.

My Apps

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Quick Reads A beautiful read-later service for articles that matter. Web iOS Extensions Web Quick Reviews MacStories Best New App of 2025 Review the things you love and share them to social media. iPhone iPad Mac App Store nonogame Three fresh nonogram puzzles every day, in your browser. Web iPhone Web Birchfeed Rock solid RSS syncing for the reader app you already use. Web Any RSS reader Web Chapterize Professional podcast chapters, made while you listen. iPhone iPad Mac App Store Quick Subtitles Fast, private, on-device transcription to text or SRT. iPhone iPad Mac App Store Quick Notes Voice to text with Apple's on-device language models. iPhone iPad App Store Yearly Run Goals Yearly distance goals for running, cycling, and more. iPhone App Store Weave Typefully on iOS: threads, scheduling, publish everywhere. iPhone Web Best-o-Masto Catch up without getting sucked in. Mastodon, efficiently. iPhone App Store

Blog

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How to release TV shows in 2026

I found this report from Luminate media to be fascinating. It's called "Release Strategies for Music & TV" and it's a guide for music and TV producers how how to find success in the oversaturated media landscape we find ourselves in today. A few specific things stand out to
Links

A new retro handheld has my attention

Daryl Baxter: Retroid Pocket Nova review: the best 4:3 retro handheld The latest handheld by Retroid answers something that its users have been asking for - give us a handheld as powerful as the Pocket, but with a 4:3 display. That's what the Retroid Pocket Nova essentially is This looks rad. There&
Links

Apple's C2 modem is in the iPhone 18 Pro Max (except in America)

Joe Rossignol: Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. What a weird one.
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+ The iPhone Duo opportunity for developers

The iPhone Duo won't sell the most units this year, but I think winning apps should update for it ASAP anyway.
Apple

We must dream bigger

Very often, we in the Apple community expect the bare minimum from Apple. We doubt they'll ever make new product lines, we assume any software feature they lack is actually a choice to omit it, and we predict when they do enter a new market, they'll phone it in. The iPhone
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The iPhone Air seems extremely niche in general, but my users love it

The iPhone Air seems extremely niche in general, but my users love it
David Smith shared some numbers on how many people are using WidgetSmith, his insanely popular, and therefore pretty representative of

Quick Reads, quicker than ever

I'm always looking for little ways to make Quick Reads better. Sometimes that means big feature updates. Other times it means subtle quality of life improvements. Today I released one of those small quality of life improvements. A lot of users will keep Quick Reads open in a browser tab all day long.