Apple Missing the Boat on Macs?

Posted by Matt Birchler
— 1 min read

Owen Williams wrote this piece with a headline designed to rile people up, Apple just told the world it has no idea who the Mac is for.

The Mac made its name because it embraced the creative industry where Microsoft missed the boat, but in 2016, it seems like it’s going to miss out on the next wave entirely: the updated Mac isn’t suitable for the heavy graphics, virtual reality or 3D work it’s so famous for being good at.

I really don't know what I'm missing here. Obviously I feel there is only so much Apple could have done with the new Macs exciting, but I'm honestly at a loss for what Apple can do. Owen is incredibly let down by these new MacBook Pros, and thinks they speak to Apple's not understanding who their audience is anymore. I'd say they understand their market and made their new laptops as exciting as they could given the platform they are built on.

He goes on to link to the Razer Blade Stealth as a good alternative to the new MacBooks, but this makes no sense to me. Outside of offering a touch screen, this machine looks nearly identical to the MacBook Pro in almost every way. Yes, the Razer has the new Kaby Lake processor, but it's clocked lower than the MBP and has worse integrated graphics (Iris 550 in the Mac vs Intel HD 620 in the Razer). The Razer is a couple hundred bucks less, but being less expensive than a Mac isn't exactly a unique feature. There's the Razer Core external GPU that you can plug into this thing, but that's not exactly a popular accessory.

Please tell me what I'm missing.

Should Apple just make their laptops touch screens and then people would be happy? That's really all I see the new Macs are missing that their PC counterparts have. If only Apple had a platform built from the ground up for touch and is outselling the Mac 2 to 1