G. Keenan Schneider writes about his time working at a Apple Store in Leaving Apple:
I truly believe that Apple is people. They are a company, sure, but a company comprised of thousands of people who share a common goal: to enrich the lives of their customers through great experiences. This is something that I saw on a daily basis in my time there, and it’s something that I continue to see from an outsider’s perspective as Tim shapes the company under his direction.
Instapaper marks this article as a 20 minute read so strap in, but I promise you it's worth it.