Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

Apple Sticks With You

G. Keenan Schneider writes about his time working at a Apple Store in Leaving Apple:

I truly believe that Apple is people. They are a company, sure, but a company comprised of thousands of people who share a common goal: to enrich the lives of their customers through great experiences. This is something that I saw on a daily basis in my time there, and it’s something that I continue to see from an outsider’s perspective as Tim shapes the company under his direction.

Instapaper marks this article as a 20 minute read so strap in, but I promise you it's worth it.

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Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love. You can also check out my side projects, Quick Reviews and Quick BIN Lookup.