Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

Eventually the Problem is Bigger than the Room

Eventually the Problem is Bigger than the Room

Evernote’s CEO on the company’s long, tricky journey to fix itself - Protocol

"Silicon Valley is addicted to momentum," Evernote CEO Ian Small said, by way of explaining how his company had come to be, as he put it, stuck. "And to have momentum, you need to keep shipping things, and to keep shipping things, you need to keep pushing problems sometimes into the corner and look the other way. And eventually, the problem gets bigger than the room that you're in."

I really enjoyed this interview, and it was fascinating to see how Evernote's relatively new CEO, Ian Small, has approached fundamental problems with the company's tech stack.

The company released version 10 of their app to iOS yesterday, and I for one am looking forward to seeing what they have in store now that they've tamed their back-end woes.

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Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love. You can also check out my side projects, Quick Reviews and Quick BIN Lookup.