I've been playing around with Ipsum, the new app from developer Sam Ghobril, and it's a unique app that could be a great fit for some people who like the idea of keeping a journal, but can never make it stick.

Ipsom's one line pitch is essentially that it is the easiest journalling app you've ever used. The app takes the familiar chat interface and applies it to your journal.

There's not much to say about this app beyond that, as that is literally all it is. You have a chat-style interface where your entries go, and that's it. There are no settings, no third party integrations, nor any export options. It's very simple, and that is going to work for some people who find apps like Day One (iOS) and Journey (Android) to be a little much. Personally, I'm a big fan of Day One because I like that flexibility and power user features it provides. But for those who always find journalling hard and don't stick with it, this could be a the perfect fit as it removes all friction and just lets you write.

I love the idea of Ipsom, but I think it needs to be built out a little more before I could get behind using it myself. I'd love to see the ability to add images, as over half of my journal entries are spurred on by a picture I've taken. I'd also like to see a search function in the app. As the entire interface is text, being able to search through its contents seems like a no-brainer. Finally, I'd feel more comfortable if there was some sort of export function so I could get my notes out of the app if need be.

Still, there are certainly people out there who will find this app the perfect fit for them.

Ipsum is available on the App Store for $1.99.