The difference between HomePod and Amazon Echo isn’t that they’re in different product categories. They’re in the same category. No one other than a gadget reviewer is going to put both a HomePod and Echo in their kitchen. They’re going to have one. It is, most certainly, a competition.
The difference is in the priorities behind the devices.
I’m happy that John is on the same page that the HomePod is absolutely going up against the existing Google Home and Amazon Echo devices on the market. I also agree with him that it’s all a matter of priorities:
Time will tell what priority proves the most important to the most people.