Smash Hits Usually Start Slow

Posted by Matt Birchler
— 1 min read

John Gruber: Do Wall Street Journal Reporters Read The Wall Street Journal?

Neither Apple Watch nor iPhone “quickly became consumer must-haves”. Here’s a report from Daisuke Wakabayashi in ... checks notes ... The Wall Street Fucking Journal itself in April 2016, a year after Apple Watch shipped, that says, in the opening paragraph, “Yet the smartwatch is dogged by a perception that seems premature given the history of Apple’s most popular devices: disappointment.”

As late as 2017 I was arguing with people who thought Apple should just give up on the watch entirely.

That no XR headset introduced so far has made much of a dent in the universe isn’t a sign that Apple’s effort is ill-fated. It’s sign that Apple has an opportunity. In a sense, Apple does have one tradition when entering a new product category: they endeavor to make the first one good enough to be criticized.

I’ve written before how I am not super jazzed about Apple’s presumed upcoming headset, but I’m still hopeful it will win me over. Apple certainly has a track record of finding angles to selling new products in ways no one else managed. That’s precisely the reason people get mad that Apple gets credit for doing things even when they’re not first to do it.

Bring on WWDC, it sounds like it could be a banger.