Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

Take Your Time to Form an Opinion

Andy Ihnatko on reviewing tech products:

My immediate plans for the Apple Watch include a quick first-look for the Sun-Times and then (yeeks) at least three weeks of daily wear before I even consider writing up my formal take on it. It’s important to get a lot of serious “deep soak” experience with a device as fresh as this one. I’m a bit suspicious of reviews that land so quickly after the unboxing.

Andy, as usual, is right on point here. I wrote my Apple Watch review after 10 days of use and still called it an “early review.” I took umbridge with reviewers who seem to crank out reviews of products after just a couple days. I bet if you asked some reviewers to be honest, they’d tell you they started writing their review the same day they got a product.

I remain very grateful that I can write a site that is not held to the same deadlines of major tech publications.

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Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love. You can also check out my side projects, Quick Reviews and Quick BIN Lookup.