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There are Fewer Dramatic Rebrands These Days

There are Fewer Dramatic Rebrands These Days

Warner Bros. Studios, PBS, and IKEA rebrand for this century

Really, if you’re adapting to the digital age now, you’re late to the game.

Corporate rebrands are always going to be a thing, but it does seem like in the past year or two the number of dramatic rebrands has gone down a bit. With luck, we’re moving past the “take whatever uniqueness we had before and hide it behind our name written in Helvetica” age of rebrands.

If web design trends are anything to go by, loud and distinct designs are in, and the monoculture of everything looking the same might be slipping out of fashion.

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