Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

Web3 Needs More Product People

I know that it’s a bit of a wild west right now, but basically every web3 website I go to needs more input from product people to be usable for anyone besides the enthusiast crowd.

Every single time I’ve tried to do anything in this space, I’ve had to go to social media to figure out what the hell I need to actually do. People are generally quite friendly and happy to help, but when quite tech-savvy people like myself can’t figure out what’s going on, that does not bode well for any sort of mainstream success.

For a very basic example, here’s me trying to buy something on ENS, my transaction was failing silently. I had no idea what was going on, so I inspected the page and checked out the console.

Look at that, an error! Now how do I fix that? No idea, but at least it would be something, and any product person will tell you that needs to display in the UI so the user can…you know…do something about it.

Anyway, I’m skeptical of a ton of this web3 stuff, but if they want to break into the mainstream and be “the future of the internet” then they need to get some more product people involved to make this shit more accessible.

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Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love. You can also check out my side projects, Quick Reviews and Quick BIN Lookup.