Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

Why Pebble Failed

Eric Migicovsky, the founder of Pebble, on why Pebble failed:

The underlying problem was that we shifted from making something we knew people wanted, to making an ill-defined product that we hoped people wanted.

The whole read is worth your time, but Pebble gets tons of credit from me for validating that the smart watch was something real and people would love it, and it's a shame they never quite recaptured that magic they had in the early years.

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Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love. You can also check out my side projects, Quick Reviews and Quick BIN Lookup.