75% of Apple Watch customers are first time buyers, likely driven by Series 3 promos - 9to5Mac

According to Apple, 75% of Apple Watch buyers during the holiday quarter were brand new to the Apple Watch platform. This is slightly higher than the last time Apple cited this statistic in September, when it reported that 70% of Apple Watch customers were buying their first model.

That’s a fantastic number for a product that’s turning 5 in a couple months. I’ve heard a few people talk about Apple’s wearables revenue as if it’s 90% AirPods and then a couple HomePods and Apple Watches, but I think Apple Watches make up a bigger part of that pie than many give it credit for.