Why You Hate Google's New Logo by Sarah Larson

The new logo retains the rainbow of colors but sheds the grownup curlicues: it now evokes children’s refrigerator magnets, McDonald’s French fries, Comic Sans. Google took something we trusted and filed off its dignity. Now, in its place, we have an insipid “G,” an owl-eyed “oo,” a schoolroom “g,” a ho-hum “l,” and a demented, showboating “e.” I don’t want to think about that “e” ever again.

I ultimately don't think logos matter that much as long as they are recognizable. We also see people up in arms about every single logo change that ever happens, so the outrage is not exactly surprising.

Still, this is a fun, passionate plea for Google to bring back its old logo that I enjoyed.