G. Keenan Schneider writes about his time working at a Apple Store in Leaving Apple:

I truly believe that Apple is people. They are a company, sure, but a company comprised of thousands of people who share a common goal: to enrich the lives of their customers through great experiences. This is something that I saw on a daily basis in my time there, and it’s something that I continue to see from an outsider’s perspective as Tim shapes the company under his direction.

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