User electrondood commenting in this thread about Musk banning a number of accounts he didn't like yesterday:

Basically, his entire tenure so far has been "free speech for me and the accounts that were rightfully banned for violating the TOS!" in public, and then "we'll deboost anyone who doesn't pay me a subscription" and "let's selectively release internal comms in a misleading way to make normal company operation in good faith seem like a liberal conspiracy."

That's it, that's Elon's entire game.