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HBO's First Real Test Share
And the company has already admitted that it can’t build the streaming service on its own, so it’s tapped MLB Advanced to make sure its videos reach consumers. If HBO Now is able to withstand the demand for a standalone HBO channel, and the company doesn’t pull its content from its own service, HBO Now could be a hit.
HBO Go crapped out on me while watching last year’s Game of Thrones premiere. If HBO Now survives this season’s premiere on April 12, color me impressed.