By Matt Birchler

I Don’t Understand These Rumors

Filipe Espósito: Exclusive: ‘Mac Studio’ is coming - is it the pro Mac mini or mini Mac Pro?

Although the name “Mac Studio” may change, it represents a new category between Mac mini and Mac Pro aimed at professional users. The brand also matches the “Apple Studio Display” that the company has been working on, which suggests that Apple will widely advertise both products as a perfect combo for professional work.

I really don’t know what to do with these new rumors today. The “Mac Studio” sounds like the xMac people have been wishcasting for decades, so I’m naturally skeptical.

Also, I don’t get “a perfect combo for professional work” vibes from a desktop PC and an even-higher-end-than-Pro-Display-XDR display, I get more setup-made-for-YouTubers-to-humble-brag-about. Listen, I’m not going to turn down a 7K monitor, but you can be damn sure I’m not going to put in an IT request at work to get one. I mean not unless I want to let them laugh out loud as they reject a request.

For the vast majority of professionals in 2022, I would say a MacBook Pro that they can take to and from the office is way preferable to a desktop (and the M1 Pro/Max have more power than basically any work-issued desktop anyway), and a 4-5K monitor that is good and looks nice would be “a perfect combo for professional work.” On the high end, sure, but at least realistic for non-Pixar companies out there.

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