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If Apple Never Makes a Cheaper HomePod, it Would be a Major Break from History

Posted by Matt Birchler
ā€” 1 min read

In 2001, the iPod was released at $399. Just 9 months later the second ten iPod came out, pushing the original model to $299. By 2003, the 3rd gen iPod started at $299 as well. In 2004, the iPod mini released at $199.

In 2007, the Apple TV launched at $299. The next version (3 years later) dropped all the way down to $99. Even the top-of-the-line Apple TV today is $199.

In 2007, the iPhone launched at $499/599 on contract. A few months later, the 8GB model dropped down to $399, and by 2008 the iPhone 3G sold for $199 on contract.

In 2010, the iPad launched at $499. 2 years later the iPad mini released at $329. Not to mention older iPad models were on sale for less than the original $499 prices.

In 2015, the Apple Watch launched at $349. The next year, the Series 1 launched at $269. Even today, the Series 3 Apple Watch starts at $329.


From a hardware perspective, the HomePod is great: thereā€™s basically nothing Apple needs to do to make this a better speaker. But in terms of positioning in the market and software quality, they have a lot of work to do. Using history as a guide, it seems pretty much guaranteed that Apple will have a revision of the HomePod in the near future that brings the entry price down.

Also looking at each one of these products, it wasnā€™t until each one dropped in price that they really started to take off. I know many people are happy with the HomePod as it exists today, but I really expect a cheaper ($149-199) model will help expand the HomePodā€™s reach, and it appears Apple may be thinking the same thing.