By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

Instagram is Changing the Direction of Watch Fashion

Instagram has totally changed how watches are designed | WIRED UK

[I]t should be little surprise that the watch world has witnessed a colour explosion in the past two years, alongside a profound loosening of once-rigid codes around style. Not long ago, the appearance of a blue watch dial was considered newsworthy […] now dials in rich greens, crimson, brown and purple, often heighted by textures and gradients, are increasingly the norm.

Bolder designs are thriving in the post-Instagram world of watches, as they simply photograph better and get you to stop your infinite scrolling for a second to maybe make a sale. Makes total sense to me, even as I’ve been out of the regular watch world for years. After years with the Apple Watch, I don’t know how I could ever spend hundreds of dollars on a watch that I could never change to fit my mood/outfit/activity.

Show Comments