Birchtree
By Matt Birchler
I've been writing here since 2010! Back when personal blogs were all the rage. Kids, ask your parents.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love.

Hey there, I'm Matt!

I'm a UI/UX designer at NMI and I make videos over on A Better Computer, which I think you'll love. You can also check out my side projects, Quick Reviews and Quick BIN Lookup.

My Last Post On Apple Watch Pricing, I Swear!

The above tweet hit my timeline this morning and it reminded me of conversations I've had around Apple Watch pricing (god, what has my life become!?!?). Some people have cited the "9 hours it takes to make one of the link bands" Apple is advertising as a reason that the bands will not be in the $80-199 range, and will be far more premium. I don't doubt Apple's claim, and they can price the bands whatever they think the market will bear.

However, I think this "9 hours" claim is the type of thing that jewelry-makers throw around to make their shit sound more impressive. Remember the modest jelly bean when hearing someone say their wares take forever to build.

Show Comments