Damon Beres: The iPhone Isn’t Cool

And—this is real—there’s a new “Emergency SOS” feature, which will allow an iPhone 14 to connect to a satellite and call for help if you’re lost or trapped, a victim of a crime, or imperiled by fire. Apple promoted this with a video of a woman summoning rescue helicopters from a wooded mountaintop. It felt futuristic and kind of awful, which is a nice representation of where we’re at.

This is a strange article in general, but this paragraph really left me befuddled. The implication can’t be this intentionally, but it reads as though Apple is suggesting this Emergency SOS feature is going to get you into danger.