Mastodon

Warner Bros. Discovery definitely knows what they’re doing…

Posted by Matt Birchler
— 1 min read

Warner Bros. Discovery is changing a few more upcoming shows from “Max Originals” to “HBO Originals”:

It is part of a strategy to rebrand its highest profile titles into HBO Originals, giving them a linear airing on the premium cable network as well as a streaming bow. When the move was originally unveiled in June, the company said it was not sure whether The Penguin, which is set to premiere in September, and Dune: Prophecy would fall under the new branding but this has now been cleared up.

And here’s Karl Bode on TechDirt:

The utterly senseless saga burned through hundreds of billions in debt, saw more than 50,000 people lose their jobs, killed off numerous popular brands (like Mad Magazine and HBO), created oceans of animosity among creatives, and resulted in a Max streaming service that’s arguably dumber and of notably lower quality than when the entire expensive gambit began.

The amount of wasted time, money, and jobs blown by Warner Bros. Discovery affair is such a bummer. Yay for consolidation! 🙃