Stephen Hackett on his recent run in with a viral video:

By Saturday night and into Sunday, I felt completely overwhelmed. A 13-second video that I recorded and uploaded in just a few minutes was suddenly bigger than any other single piece of content I’d ever created.

As a writer, I totally appreciate this phenomenon. Sometimes you spend hours on a piece and it gets very few hits, and then a little piece you crank out in 10 minutes blows up. It's an odd experience, and while I've never created a "gate," I know where Stephen is coming from. This is a fascinating read.